Postcards and Email Campaigns!

What is the most cost-effective method for reaching your customers? Is it e-mail? or direct mailing? or the web? The answer is all of the above. The key to super charging your marketing efforts is to include all of these methods.

 

E-mail marketing and direct mailing work together to give you opportunities that you may not have used, or even thought of before. E-mailing is quick, inexpensive, and allows you to direct the user to your website. It is a particularly powerful to use in an email campaign targeting your current customers with a response rate of 14.98% open rate and 5.26% click-through rate. However, it does not cut through the clutter well in reaching new customers.

 

Direct mailing is slower and more costly; however, it has much higher response rates when using a prospecting list to reach new customers. Additionally, new personalization techniques can nearly double or triple direct mailing response rates.

The ultimate question is how does this dynamic duo work together? Direct mailing is fantastic at reaching a very specific audience both geographically and behaviorally. For example: it is simple and inexpensive to get lists of people who are about to have a baby--an event that kicks off the needs for financial planning, wills, new car purchase, and home purchase and remodeling according to bump.com.

 

 

Once these customers are acquired, e-mail marketing is an inexpensive way to deliver specials, newsletters, and personalized information about the specific needs of your clients.

In the last year, Metro Print expanded our direct mailing capability and introduced e-mail marketing. The power of these two can enable you to prosper in the new year.

 

Metro print is offering the following specials to help you get started:

 

Postcards: Special includes FREE POSTAGE, addressed and mailed!

• $0.46 per card for 5.5x8.5 (Minimum order: 200)
• $0.48 per card for 5.5x11 (Minimum order: 200)
• $0.40 per cards for 4.25x6 (Minimum order: 500)

Email Campaigns: FREE SETUP when you sign up for four email campaigns.

• Free set-up and design for e-mail campaign. Customer must sign up for 4 campaigns for a total cost of $340. This includes initial campaign design and set-up as well as the set-up and web programming on 4 campaigns. This is a $150 value.
• Free E-mail blast (set-up, initial design, and execution) with a mailing campaign over 1000 pieces.